Counterfeit Ozempic: The EU’s EMVS Steps Up

Daniel Muscionico • July 14, 2026

While some deadlines for economic operator registration have already passed, the rollout of the device registration module will necessitate a proactive data management strategy.


The Device Registration (UDI) Module became available for voluntary registration in August 2025. This allows companies to begin uploading data for medical devices, IVDs, and systems/procedure packs. While currently optional, July 1, 2026, marks the start of the mandatory registration phase. From this date, any new device placed on the Swiss market must be registered before its launch. For products already on the market, a transitional period exists until December 31, 2026, by which point all devices must be fully registered in Swissdamed.


Companies should not view Swissdamed as a mere clerical task; it is a legal prerequisite for market access. Ensuring that your data is accurate and synchronized with your technical documentation is essential to avoid delays in product placement or potential enforcement actions from Swissmedic.


CH-REP


Central to this new Swiss framework is the role of the Swiss Authorised Representative (CH-REP). For any manufacturer based outside of Switzerland, the appointment of a CH-REP is not an optional convenience but a mandatory legal anchor. The CH-REP acts as the formal liaison between the manufacturer and the Swiss market surveillance authorities. Their responsibilities go beyond simply holding a certificate; they are legally liable for the device’s compliance. This includes verifying that the Declaration of Conformity and technical documentation have been drawn up, and ensuring that the manufacturer has fulfilled their registration obligations.


From a practical standpoint, the CH-REP must be integrated into the manufacturer’s quality management system. They must have permanent access to the technical documentation and be prepared to respond to inquiries from Swissmedic within short timeframes. For many companies, the transition periods for appointing a CH-REP have already lapsed for higher-risk classes, but for certain In Vitro Diagnostics (IVDs) and legacy devices, the window for compliance is narrowing. It is advisable to review current mandates to ensure the CH-REP is not just a name on a label, but a functional partner capable of managing the regulatory burden.


PRRC


Closely linked to the CH-REP is the requirement for a Person Responsible for Regulatory Compliance (PRRC). Under the Swiss Medical Devices Ordinance (MedDO) and the Ordinance on In Vitro Diagnostic Medical Devices (IvDO), both the manufacturer and the CH-REP must have a PRRC at their disposal. The PRRC’s mandate is clear: they must ensure that the conformity of the devices is appropriately checked, that the technical documentation and the EU declaration of conformity are kept up to date, and that post-market surveillance obligations are met.


The challenge for many organizations lies in the qualifications and the availability of the PRRC. This individual must possess the requisite professional knowledge, usually evidenced by a degree in a relevant scientific or legal discipline and several years of professional experience in regulatory affairs or quality management related to medical devices. In the Swiss context, the PRRC of the CH-REP ensures that the representative can fulfill their oversight duties effectively. This dual-layer of accountability—at the manufacturing level and the representative level—is designed to close gaps in market safety.


For companies operating in Switzerland, the immediate priority should be a comprehensive “gap analysis” of their Swiss-specific documentation. It is vital to ensure that labeling, Instructions for Use (IFU), and symbols correctly identify the CH-REP. Furthermore, manufacturers should begin preparing their data for Swissdamed registration now, rather than waiting for the platform’s final deadlines.


The Swiss market remains a lucrative and stable environment for medical innovation, but the cost of entry is now defined by administrative diligence. Compliance is not a static achievement but a continuous process of alignment with Swissmedic’s evolving digital and legal requirements. By securing a robust CH-REP partnership and clarifying the roles of the PRRC, manufacturers can mitigate the risks of market exclusion and focus on the primary goal: providing safe and effective technology to the Swiss market. More news here : https://www.swissmedic.ch/swissmedic/en/home/medical-devices/medizinprodukte-datenbank.html

Combating Counterfeit Ozempic: The EU’s EMVS Steps Up


In a recent development, the European Medicines Agency (EMA) has flagged the presence of counterfeit Ozempic pens in the EU market. These counterfeit pens, originating from wholesalers in Austria and Germany, bear the German language labelling and packaging and possess batch numbers, 2D barcodes, and unique serial numbers identical to those found on genuine Ozempic packs.


Fortunately, the EU Medicines Verification System (EMVS) has played a crucial role in detecting these counterfeit pens. EMVS, an EU-wide electronic system, assigns a unique identifier (UI) to each medicinal product, enabling real-time verification of product authenticity and traceability throughout the distribution process. When the serial numbers of counterfeit Ozempic pens were scanned through EMVS, they were flagged as inactive, alerting authorities to a potential falsification.


The EMA has assured patients that there is no evidence of any counterfeit pens being dispensed from legitimate pharmacies. However, they are collaborating with EU medicines regulatory authorities and the police to investigate the matter thoroughly. Wholesalers and pharmacies in the affected countries have been warned, and parallel distributors across the EU have also been informed.


The German and Austrian regulatory authorities have taken further action by issuing statements of non-compliance with good distribution practices (GDP) to the wholesalers involved. These wholesalers failed to adhere to required procedures, including compliance with security measures, thereby contributing to the counterfeiting of Ozempic.


The increased demand for Ozempic, sometimes used off-label for weight loss, has led to shortages, possibly creating an opportunity for counterfeiters to exploit. The emergence of counterfeit Ozempic highlights the importance of EMVS in protecting patients from the dangers of falsified medicines.


As we strive for a safer pharmaceutical supply chain, the EMVS stands as a valuable tool, enabling real-time verification and traceability, and safeguarding patients from the perils of counterfeit drugs.

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